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MICHELIN e·PRIMACY: eco-responsible, made to last.
Reduce fuel consumption, CO2 emissions and an extended electric vehicle battery range with MICHELIN e.PRIMACY, an eco-responsible tyre, made to last.
MICHELIN eco-responsible summer tyre for petrol, diesel, hybrid and electric vehicles
Lowest fuel consumption and CO2 emissions in its category
Extended battery range for electric vehicles
Long-lasting safety, from the first mile to the last
Fuel saving and eco-responsible tyre. Choose the MICHELIN e·PRIMACY tyre to save money, lowering fuel costs by up to £72, and reduce your carbon footprint by up to 174kg of CO2 during usage of the tyre. Enjoy the lowest fuel consumption and CO2 emissions in its category. Energy Passive Compound reduces energy dissipation. Thinner top belts with less raw materials at equivalent strength, improve fuel consumption or battery range for electric vehicles for eco-responsible driving.
Smooth, stress-free electric journey. Enjoy stress-free electric driving with MICHELIN e·PRIMACY, thanks to an increase of approximately 7% battery range compared to the average of its competitors for your electric vehicle. That's about 18 additional miles for an EV vehicle with a 250 miles estimated range. An air-tight EnergyAirShield Compound reduces energy dissipation while the CoolRunning Sidewall absorbs less energy during flexion, extending the car battery range and leading to more efficient driving for all your journeys.
High standard of safety, made to last Experience a high level of safety with the MICHELIN e·PRIMACY eco-responsible tyre. This innovative tyre features a U-shape groove to maintain a high level of water evacuation for safety throughout the life of the tyre. Even after 30,000km (18,600 miles) of use, braking distance remains below the legal homologation level for a new tyre. Peace of mind for you and your family when driving on wet days.
Excellent longevity Choose the MICHELIN e·PRIMACY tyre for excellent longevity. The MaxTouch Construction maximises the tyre's contact with the road and evenly distributes the forces of acceleration, braking and cornering- delivering longer tread life. Enjoy excellent mileage with a tyre built to last.
The European Union has introduced the EU Tyre Label by Regulation (No. 1222/2009) identically and bindingly for all EU member states. It applies to passenger car tyres, light commercial vehicle tyres and heavy commercial vehicle tyres produced after 01.07.2012.
Three different areas are tested: rolling resistance, wet grip and the rolling noise the tyre makes on the road.
The following are not affected by the EU Tyre Label: retreaded tyres, professional off-road tyres, racing tyres, tyres with additional devices to improve traction such as spiked tyres, T-type emergency tyres, special tyres for fitting to vehicles first registered before 1 October 1990, tyres with a maximum authorised speed of 80 km/h, tyres for rims with a nominal diameter of 254 mm or less or 635 mm or more.
With this regulation, the European Union is pursuing the goal of promoting economic and ecological efficiency in road traffic as well as increasing road safety on the one hand, and on the other hand, granting consumers more product transparency and at the same time serving as an active decision-making aid.
Already during the incorporation, experts criticise the fact that the EU Tyre Label unfortunately only shows a few product characteristics. Apart from rolling resistance, wet grip and rolling noise, which are the main focus of EU tyre labelling, tyres have much more important and safety-relevant product characteristics, such as aquaplaning properties, driving stability, service life, braking properties on dry and wet roads, behaviour in wintry conditions, etc.
Tyre manufacturers point out that test results from various institutions and journals remain an important information medium for the end consumer. These tests usually focus on further safety-relevant product characteristics besides the EU standard qualifications for tyre labelling, which are always important for the final customer.
EPrimacy tyre review
Average based on 86 test results
Grip in dry conditions
Braking in dry conditions
Grip in wet conditions
Braking in wet conditions
Grip in snow
Internal noise level
10.11.2022fromJohn Peters Noted an increase in millage from tje start, also noticed a noise reduction while driving. Good grip and reduced roll. All in all a good upgrade for electric cars.
10.06.2021fromAnthony Hibbs I bought these tyres as they are the only ones on the market that claim to be specifically designed for electric vehicles and are carbon neutral in their manufacture. Lots of claims made by Michelin regarding low noise levels, grip, wear and increased range. I can confirm that the tyres live up to these claims in all respects. I have driven around 1200 miles in mixed road and weather conditions and have been very impressed.
My eGolf was always a quiet car, but now it’s almost silent with little or no road noise below 50mph. Braking and handling in wet or dry, good roads or bad, is exceptional. My average range previously was around 150 miles from a full charge, now it’s 160 miles, remarkable. I absolutely recommend these tyres for electric vehicles.
The vision of our founders, Edouard and André Michelin, has guided the
development of the MICHELIN brand for more than 125 years: making driving as simple, safe, and
comfortable as possible – first with innovative tires and wheels, followed by road maps, travel guides, and
contributions toward improving traffic infrastructure. Along with this comes a strong engagement with the
environment, as modern mobility must be sustainable and not detrimental to the environment.
Each year the Michelin Group produces more than 178 million tires in 68
production facilities in 17 countries, and it operates sales networks in more than 170 countries. The product
offerings are many: from bicycle, passenger car, truck, motorcycle, and tractor tires, to tires for 5-ton earth-
moving machines. Michelin employs 111,700 people worldwide and owns one of the oldest, most famous
trademarks in the world – the legendary Michelin Man.
Targeted development: MICHELIN Total Performance
In the development of new products, Michelin faithfully pursues the concept of
"MICHELIN Total Performance", backed by the rigorous standard of always bringing together a number of
performance characteristics into a tire, to achieve optimal results. We follow this philosophy not only in the
development of our standard products, but also in motorsports. Numerous technical innovations help to
relieve burdens on the environment, drivers, and businesses. Hidden out of sight in tire casings, tread
designs, and rubber compounds, throughout their lives MICHELIN tires show their full potential: they offer
excellent grip, long life, and reduced fuel consumption thanks to their low rolling resistance.
To better understand the conditions which tires are subjected to in everyday
use, in the summer of 2014 Michelin began a unique research project – the Road Usage Lab. Vehicles from
3,000 drivers in Europe were equipped with special measurement devices to record data about the tires'
use. These valuable findings are being employed in the development of future tire models, making them
better suited to the needs of real drivers.
*Prices include VAT and delivery within Ireland.
**More than 90% of our orders reach the customer in the specified delivery time.