Managing cookie setting
These cookies are necessary for navigating pages and using basic functions
Analytical cookies, marketing cookies, services of other companies (independent third-party providers)
These cookies help us better understand user behavior.
These cookies and similar technologies are used to display personalized and therefore relevant advertising content.
Break new ground this winter thanks to the precision of Bridgestone’s premium 4x4 range. Incorporating the latest advancements in materials and tread technology, the all new BLIZZAK DM-V1 has what it takes to deliver outstanding performance whatever winter has in store.
New studless 4x4 tyre developed and tested for the toughest winter conditions
Revolutionary Multicell Z compound offers impressive traction both on and off the road
Superior edge effect and surface contact with new biting microparticles
Multidirectional centre grooves for rapid evacuation of water, ice and snow
The European Union has introduced the EU Tyre Label by Regulation (No. 1222/2009) identically and bindingly for all EU member states. It applies to passenger car tyres, light commercial vehicle tyres and heavy commercial vehicle tyres produced after 01.07.2012.
Three different areas are tested: rolling resistance, wet grip and the rolling noise the tyre makes on the road.
The following are not affected by the EU Tyre Label: retreaded tyres, professional off-road tyres, racing tyres, tyres with additional devices to improve traction such as spiked tyres, T-type emergency tyres, special tyres for fitting to vehicles first registered before 1 October 1990, tyres with a maximum authorised speed of 80 km/h, tyres for rims with a nominal diameter of 254 mm or less or 635 mm or more.
With this regulation, the European Union is pursuing the goal of promoting economic and ecological efficiency in road traffic as well as increasing road safety on the one hand, and on the other hand, granting consumers more product transparency and at the same time serving as an active decision-making aid.
Already during the incorporation, experts criticise the fact that the EU Tyre Label unfortunately only shows a few product characteristics. Apart from rolling resistance, wet grip and rolling noise, which are the main focus of EU tyre labelling, tyres have much more important and safety-relevant product characteristics, such as aquaplaning properties, driving stability, service life, braking properties on dry and wet roads, behaviour in wintry conditions, etc.
Tyre manufacturers point out that test results from various institutions and journals remain an important information medium for the end consumer. These tests usually focus on further safety-relevant product characteristics besides the EU standard qualifications for tyre labelling, which are always important for the final customer.
Blizzak DM V1 tyre review
Average based on 90 test results
Grip in dry conditions
Braking in dry conditions
Grip in wet conditions
Braking in wet conditions
Grip in snow
Internal noise level
12.10.2016fromcristir best snowtires ever
20.05.2015fromDWostmann Great snow tire, made our GL unstoppable in poor conditions.
10.10.2014fromTIm Super winter tire - excellent in snow and ice, no noise or mileage difference from stock. Wears pretty fast but that's not unusual for a winter compound tire
25.03.2014fromRandy Griffin Solid tire, good performer.